Broadband with free gifts: Key takeaways
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Get a free gift when you switch broadband
Broadband providers are really keen to get you to switch to their service. So much so that they’ll regularly offer rewards and free gifts to new customers. These rewards can be high value.
It’s not unusual to find a package with a gift card worth over £150.
How to choose the best deal
It’s important to remember that a free gift doesn’t automatically make a deal better value. And it certainly doesn’t guarantee that it’s the right deal for you.
Broadband Genie makes it easy for you to find the best deal available. Click on the 'Full Details' dropdown of any offer you like the look of, and you can quickly find the Effective Monthly Cost. This calculates:
- The monthly cost
- Plus any set-up costs
- Any Price Rise costs you’ll face during your contract
- Minus any reward savings.
Types of free gifts available
Here are the broadband offers typically up for grabs:
- High street shops, supermarket, and Amazon vouchers - shopping gift cards with the freedom to choose where you spend. Popular choices include retailers such as Sainsbury’s, Tesco, John Lewis and M&S.
- Prepaid credit cards - BT and Plusnet Reward Cards, spend almost anywhere
- Cashback or bill credit – reduce your monthly cost or get money back
- Gadgets – occasional tech freebies like TVs or games consoles
- Streaming offers – discounted or bundled TV services like Netflix
- Free months - Some providers offer to make your first few months free to motivate you to make the switch. These deals tend to come around during special sale events such as Black Friday.
Genie Tip: Some deals let you choose your reward – so go for the one that’s most valuable to you.
Which broadband providers offer the best free gifts?
Here's a sample of today's best deals with rewards, but you'll have many more choices available at your address.
Use our deals checker to find the offers available to you:

- Speed: 900Mb avg. speed
- Set-up cost: £0
- Contract: 24 months
Rewards:
£31.99 per month
£35.99 from 31st March 2027
£39.99 from 31st March 2028

- Speed: 150Mb avg. speed
- Set-up cost: £0
- Contract: 24 months
Rewards:
£22 per month
£25.50 from 1st April 2027
£29 from 1st April 2028

- Speed: 74Mb avg. speed
- Set-up cost: £0
- Contract: 24 months
Rewards:
£25.99 per month
£29.99 from 31st March 2027
£33.99 from 31st March 2028
Here's a round-up of what to expect from each provider:
- BT - Reward cards you can spend on anything - just like a Mastercard
- Sky - Shopping gift cards to spend at shops including John Lewis, Waitrose, M&S, or a pre-paid Mastercard
- EE - Giftcloud pre-paid Mastercards to spend on what you like. Plus regular free subs to Apple TV for entertainment bundles
- Vodafone - Shopping vouchers for Tesco, Sainsburys, Amazon.co.uk or M&S up to £160
- Plusnet - Reward cards up to £175
- TalkTalk - Vouchers to spend at stores including Waterstones, asos, airbnb and Boots.
For a full round-up of your options, use our easy deals checker.
You can try it now, we’ve made sure you’ll only see the deals that come with rewards like gift cards.
Offers can change daily. Visit our Cashback and Rewards page for a quick way to check offers.
Look out for the Genie Exclusive label
Every day, Broadband Genie works hard to get the best offers for new broadband customers.
We regularly secure exclusive deals. When you switch to one of these, you can be confident these are unbeatable deals you won’t find better anywhere else.
Plus, with the Genie Guarantee, if you find the same deal cheaper elsewhere (on the same day), we’ll price match. You’ll also get a bonus £10..
TV and broadband deals with free gifts
Bundled broadband and TV deals can sometimes include higher-value rewards or added extras, but it’s always worth comparing the overall cost.
As well as gift cards, it’s common to get discounted subscriptions for streaming services as well. You may also get Netflix included as part of your deal. This can really help keep your effective monthly costs down.
Here’s a sample of today’s best TV and broadband bundles offers:

- Speed: 74Mb avg. speed
- Set-up cost: £0
- Contract: 24 months
Rewards:
£43.99 per month
£49.99 from 31st March 2027
£55.99 from 31st March 2028

- Speed: 300Mb avg. speed
- Set-up cost: £0
- Contract: 24 months
Rewards:
£35 per month
Price may rise during contract

- Speed: 900Mb avg. speed
- Set-up cost: £0
- Contract: 24 months
Rewards:
£49.99 per month
£55.99 from 31st March 2027
£61.99 from 31st March 2028
Get a new broadband and TV bundle
How to claim your free gift
Claiming rewards isn’t always automatic. To avoid missing out:
- Read the terms carefully when you sign up - make sure you understand the time limits
- Wait for your service to go live
- Look out for emails with claim instructions
- Note any deadlines – usually 30–90 days to claim
- Activate reward cards if needed
- Spend them before they expire
When to expect your gift
Gift cards will typically be sent a few weeks/months after the service has been activated.
It’s not unusual for this to take 120 days. This feels like a long time, but it makes sense if you think that broadband services normally come with a cooling-off period.
It wouldn’t make sense for providers to offer you a high-value gift card if there’s a chance you may cancel the service.
Make sure to check the term and conditions before signing up to a new deal.
Need help? Our voucher guide explains it all in detail.
How to choose the best deal for your home
Before you sign a contract, take the time to understand:
- What broadband speed you need for your home
- How long the contract length is
- Whether there are any set-up fees to pay
- If and how much any mid-contract price rises will be
- Extra included - calls, TV channels, Wi-Fi guarantees etc.
Get more tips with our guides to comparing broadband:
- How to switch broadband provider for better deals
- The ultimate guide to broadband speeds
- A guide to broadband installation
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What home broadband speed do you need?
- 10 - 59Mb – For 1-2 users or light internet use
- 60 - 99Mb – Ideal for 2–4 devices online
- 100 - 299Mb Full Fibre – Good for 5+ users, multiple HD streams and gaming
- 300Mb + – Great for busy homes with 6+ devices and multiple 4K streams
FAQs about broadband rewards
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What broadband has the best free gifts right now?
Vodafone, BT and Sky often have the biggest rewards – but things can change daily.
Use Broadband Genie's postcode checker to compare offers and switch broadband with confidence.
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How do I claim my gift?
Most providers email you with claim steps after activation. Bill credit is automatic, but others need a manual claim.
For full details, read our guide: ‘how to claim broadband rewards, cashback and free gifts’.
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Can I use a Reward Card anywhere?
Yes – most are Mastercards, usable online and in shops. Just remember to activate and spend them before expiry.
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Do I get a free Wi-Fi router too?
Most providers include a free router for new broadband customers. The only exception in our results is Onestream, which charges for extra. Some may charge postage.
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When will I get my free gift?
It can sometimes take up to 120 days to receive a gift. If this time has passed, check your spam folder or get in touch by emailing [email protected].
Expert tip: get the best deal and a reward
Don’t settle for a slow or overpriced broadband deal just because there’s a freebie attached. Always compare:
- Pick a broadband speed that suits your home
- Compare total costs, including setup costs, not just monthly prices
- Choose perks you’ll actually benefit from
Enter your address now to find the best new broadband + free gift offers in your area. Grab a great deal with a little extra.