Are you tired of seeing your broadband bill go up year after year? You’re not alone.
For years, broadband providers have been raising customers' prices before they reach the end of their contract, as much as 21% in a single year!
Why ban mid-contract price rises?
Price rises cause confusion and add more financial pressure to households in the current climate. We’re campaigning to end mid-contract price rises.
How long until the next price rise? Days until next price rise
Take action today and sign our petition
Every year, millions of UK households are hit with unfair price rises. Join us on our mission to ban mid-contract price rises and ban them for good.
Demand fairer bills: Sign the petition
Cost to bill payers
Just in 2026, broadband providers will make an additional £185,954,759 from UK bill payers.
View our 2026 white paper: The Cost of Failure
The full report of our research can be viewed for free in our 2026 white paper on broadband price rises.
Read our 2026 report. Broadband price rises: The Real Cost of Failure
Customers unaware of what their bill will do
The objective Ofcom set was to make things easier for customers to understand. But 45% of customers who took out a new deal under the pounds and pence price rises are unaware that their deal included a price rise.
Compared to 32% on older contracts. We believe the only way to make things clear for customers is to outright ban annual price rises.
The burden is not shared equally
Under the old regulations, bill payers would pay a percentage increase on top of their bill. Now, the customer base all pay the same price increase. Hitting the cheaper tariffs the hardest, which are likely to be taken up by households with less disposable income.
A £4 increase on a £45 a month contract represents a 9% increase. That same £4 on a £20 a month deal, represents a 20% increase.
Price rises are now much higher
By moving away from inflation-linked price rises, Ofcom have effectively removed the natural anchor for what providers could raise prices to. Providers have not hesitated to raise customer prices far beyond the rate of inflation.
In most years, inflation-linked price rises were between 6-8% (with the exception of post pandemic inflation).
In 2026, the price rise of a £25 contract is the equivalent to a price rise of 16%.
The Race to Double-Digit Price Rises: Future of Price Rises
Looking at the providers that form the majority of the UK broadband market share, in the next 5 years, UK customers will likely face a double-digit price rise on top of their monthly bill.
FAQs
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Didn’t Ofcom already ban mid-contract price rises?
No. Don’t be fooled into thinking price rises are going to stop.
The messaging from the communications regulator was misleading. Ofcom only banned annual price rises linked to inflation.
Allowing providers to still hike customer prices before they even reach the end of their fixed term contract. The only difference is that providers must display their price rises in ‘pounds and pence’ at the point of sale.
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Did banning mid-contract price rises based on inflation help?
No. Fewer customers are aware what will happen to their broadband bill and the majority of broadband bill payers will be paying a higher price rise.
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What is the “pounds and pence” rule?
This is a regulation introduced by the communications regulator, Ofcom. Under this rule, providers must clearly display any mid-contract price rises in ‘pounds and pence’ at the point of sale.
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Does the new “pounds and pence’ rule make price rises easier to understand?
No. The objective Ofcom say was to make things easier for customers to understand. But 45% of customers who took out a new deal under the pounds and pence price rises are unaware that their deal included a price rise.
Compared to 32% on older contracts. We believe the only way to make things clear for customers is to outright ban annual price rises.
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How much will my next price rise be?
This depends on what provider you’re subscribed to. If you’re with a provider which raises prices, it will be between £1.50 to £4, depending on provider. More details can be found in our guide to broadband price rises.
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Are there providers which don’t raise customer prices mid-contract?
Yes, there are a handful of providers which don’t raise customer prices. The full list is kept updated in our fixed price broadband page.
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Can I cancel my contract if my price goes up?
Yes, but you have a small window.
The majority of providers will have this written into their terms and conditions. Your provider must notify you that your broadband bill is increasing. From this date, you have 30 days to switch your broadband deal.
This only applies if you’re within your fixed term agreement. If you're one of the many broadband customers out of contract, you can switch anytime.
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Do providers make extra money from price rises?
£185,954,759 in 2026. And this only represents 37% market, which are on the ‘pounds and pence’ price rises structure.
This is because 37% of customers switched on or after the 17th January 2025 when the new rules came into effect.
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How else can I help besides signing the petition?
You can write to the regulator. Download our template letter (click 'File>Download' to save and add your own details) and send it to:
Ofcom
PO Box 1285
Warrington
WA1 9GLor email [email protected].