If you’re looking for a new broadband deal, you'll probably have seen lots of ads for Sky and Virgin Media. Both providers offer a roughly comparable choice of broadband and TV packages, broadband only deals and bigger bundle choices.
So, which is best? When you get past the marketing and advertising campaigns, is there a clear winner in terms of quality, value and performance? What’s the best broadband option for an average home user? Let’s find out!
Sky vs Virgin Media broadband packages
Although both providers offer fibre broadband, Sky uses the BT Openreach network and CityFibre to deliver its services, while Virgin broadband uses its own cable network. Because of this, the two offer very different broadband options. These don’t always compare equally in some criteria.
To square things up, we've compared them by looking at their cheapest broadband deals and packages that offer the fastest broadband speed.
It’s worth keeping in mind that because they use different network infrastructures and offer a varied range of speeds, direct comparisons aren't always that helpful. This is especially the case for bigger bundles.
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What is Openreach?
Openreach is the company that maintains the former British Telecom Network used for the majority of broadband and phone services. If a repair or installation is required, it’s Openreach who will send an engineer, not your provider.
More than 650 service providers using the Openreach network. That’s the majority of the UK’s broadband providers. Through this, providers offer broadband only deals, landline calls and bundled TV packages. This includes Sky, TalkTalk and BT. The exception to this is Virgin Media - it uses its own, separate cable network.
Sky vs Virgin Broadband: cheapest broadband packages
|
|
Sky Broadband Full Fibre 75
|
Virgin Media M125
|
|---|---|---|
| Download speed (average) | 75Mb | 132Mb |
| Upload speed | 16Mb | 20Mb |
| Data usage limit | Unlimited | Unlimited |
| Traffic Management | No | No |
| Contract length | 24 months | 24 months |
| Monthly price (initial contract term) | £25 | £16.99 |
Winner: Virgin Media
Virgin Media was cheaper by some margin at the time of writing, for considerably faster speed. However, Sky Broadband currently allows customers to leave penalty-free within 30 days of price rises being announced. Virgin Media of course requires installation of new cabling if your property doesn't already have it, so there are pros and cons for both.
- Speed: 75Mb avg. speed
- Set-up cost: £0
- Contract: 24 months
Rewards:
£39 per month
£42 from 1st April 2026
- Speed: 75Mb avg. speed
- Set-up cost: £0
- Contract: 24 months
Rewards:
£24 per month
£27 from 1st April 2026
- Speed: 75Mb avg. speed
- Set-up cost: £0
- Contract: 24 months
Rewards:
£28 per month
£31 from 1st April 2026
Fastest broadband packages: Sky or Virgin?
|
|
Sky Broadband Full Fibre 5 Gigafast+
|
Virgin Media Gig1
|
|---|---|---|
| Download speed (average) | 5.1Gb | 1.1Gb |
| Upload speed | 5.1Gb | 104Mb |
| Data usage limit | Unlimited | Unlimited |
| Traffic Management | No | No |
| Contract length | 24 months | 24 months |
| Monthly price (initial contract term) | £80 | £22.99 |
Winner: Virgin Media
Although Sky has recently introduced far faster packages, the advantage must go to Virgin because this will have far wider availability. Sky Full Fibre 5 Gigafast+ is only available to certain homes served by the CityFibre network and it's also very expensive.
Virgin Media runs its own network and has the widest availability of all high-speed providers, with approximately 57% of premises covered. But only a relatively small number of homes can currently get full fibre Sky deals.
In most of the country, Sky is limited to an average speed of 67Mb using a standard BT Openreach telephone line.
- Speed: 132Mb avg. speed
- Set-up cost: £0
- Contract: 24 months
£17.99 per month
No price rise in 2026
£21.99 from 1st April 2027
- Speed: 516Mb avg. speed
- Set-up cost: £0
- Contract: 24 months
£19.99 per month
No price rise in 2026
£23.99 from 1st April 2027
- Speed: 1.1Gb avg. speed
- Set-up cost: £0
- Contract: 24 months
£23.99 per month
No price rise in 2026
£27.99 from 1st April 2027
Sky vs Virgin Broadband Price and affordability
Monthly price: Virgin Media or Sky?
Winner: Tie
In terms of affordability, Virgin Media is definitely your best option, particularly if you want seriously high-speed broadband. However, Sky Broadband 75 offers a respectable speed for under £30. This makes it a good buy if you want fast broadband at an affordable price.
Virgin vs Sky: set-up cost and routers
Winner: Tie
It’s commonplace now to be able to get set up with either Virgin Media or Sky Broadband without paying a penny. Although ‘no set-up fee’ isn’t guaranteed by either provider.
When it comes to the routers, both Sky and Virgin Media will provide you with a new one as part of your package. For Sky, you’ll receive a Sky Broadband Hub as standard. Meanwhile, Virgin Media customers will either receive a Hub 3, Hub 4, Hub 5 or Virgin Media Hub 5x, depending on whether they sign up to a Gig1 deal or not.
Is Sky better than Virgin for broadband rewards and new customer deals?
Winner: Virgin
Both Sky and Virgin Media run frequently run deals like ‘first three months free’, inclusive weekend or evening calls and discounts on the monthly cost.
Virgin regularly offers out a ‘bill credit’ to new sign-ups, which essentially makes the first couple of months free.
Sky does include gift cards as a sign-up incentive, but it’s not as common to see these listed.
Availability and coverage: Sky vs Virgin Media Broadband
Winner: Sky
Sky uses the BT Openreach network, which around 99% of the mainland UK population has access to.
However, when it comes to very fast fibre optic broadband, this will very much depend on your location. Ultrafast packages from both providers are only available to around half of the UK at present. Although, not necessarily the same half. As the rollout of full fibre continues, it’s almost neck and neck when it comes to availability.
You can find out what's on offer in your area by typing your address into this deals checker:
Customer service: Virgin Media vs Sky
Winner: Sky
According to Ofcom's complaints report, Sky Broadband received only 6 complaints per 100,000 users in the first quarter of 2024.
In comparison, Virgin Media Customer Service received a much poorer 18 complaints per 100,000 users. In fact, Virgin Media was the most complained about pay-TV provider, with customers' complaints mainly driven by how their complaints were being handled.
In our 2025 Broadband Awards, both providers scored a 72% satisfaction rate for customer service.
Comparing Sky and Virgin Media's additional services
Winner: Tie
Both Sky and Virgin Media offer very similar products, including TV bundles, mobile, phone line and broadband services.
If you’re willing to pay a little more for Sky, you’ll also be able to get access to premium channels like Sky Sports, Sky Atlantic and Sky Cinema. You can even catch-up on the go if you fancy, with the Sky Go app.
Virgin Media uses its own cable network to deliver Virgin Media TV, including TNT Sports and Sky TV channels. Plus, if you would rather not be tied to a contract, there's also a flexible TV streaming service now available - Virgin Media Flex.
In partnership with O2, Virgin Media offers “quad-play bundles”, combining broadband, TV, home phone and mobile phone services.
With the Mega Volt Bundle, you get sent a 5G O2 SIM card, with unlimited calls and text and 250GB of data. Free roaming is available in 75 destinations included in the O2 Travel Zone. Netflix standard with ads is included along with subscriptions to Sky Cinema HD and Sky Sports HD.
- Speed: 132Mb avg. speed
- Set-up cost: £0
- Contract: 24 months
£28.99 per month
No price rise in 2026
£32.99 from 1st April 2027
- Speed: 362Mb avg. speed
- Set-up cost: £0
- Contract: 24 months
£31.99 per month
No price rise in 2026
£35.99 from 1st April 2027
- Speed: 264Mb avg. speed
- Set-up cost: £0
- Contract: 24 months
£33.99 per month
No price rise in 2026
£37.99 from 1st April 2027
Compare Sky and Virgin extras and freebies
Winner: Virgin Media
Sky offers:
- Free use of Sky Wi-Fi Hotspot from ‘The Cloud’.
- Sky Broadband Shield (parental controls and online security).
- Wi-Fi guarantee (selected packages only).
- Enhanced technical support with Sky Broadband Boost.
Virgin Media broadband offers:
- Virgin Media hotspots in London Underground and Overground stations.
- Free Web Safe (parental controls and online security).
- Virgin Media Advanced Security by F-Secure (free for 3 months)
- Free servicing or repair of your cable box.
Sky vs Virgin Media: which is best? The conclusion
| Category | Winner |
|---|---|
| Cheapest broadband package | Virgin Media |
| Fastest broadband package | Virgin Media |
| Price and affordability | Tie |
| Set-up costs and routers | Tie |
| Broadband rewards and new customer deals | Virgin Media |
| Availability and coverage | Sky |
| Customer service | Sky |
| Additional services | Tie |
| Extras and freebies | Virgin Media |
Winner: Virgin Media
In terms of the broadband offering, average download speed, price, and overall user experience, Virgin Media surpasses Sky broadband. The downside, of course, is that you can only use Virgin Media broadband if you live in a Virgin cabled area.
Sky is a very reliable broadband provider with excellent customer service, superb TV deals, a large on-demand library and good mobile coverage. It also has a wide range of exclusive Sky channels. However, it’s hampered by having to use a speed-limited BT telephone line in most places.
While Sky Superfast represents good value, if you want to do much more with your broadband, faster packages from Virgin Media offer more speed for not a lot more money.
To find out what other customers think of both providers, head to our reviews section: