Alex Tofts
Alex came on board in October 2016 and in that time has risen to Broadband Genie’s resident broadband expert. For the last 7 years, he has appeared all over the UK press, giving expert advice about anything and everything related to broadband.
About Alex
Alex is a stalwart of the Broadband Genie team. A proud dad; long-distance sport and gaming enthusiast, and our broadband genie-us - he is the go-to person for broadband advice and getting the best deal on your broadband contract.
You’ll often see Alex popping up in news outlets such as The Sun, Guardian, Daily Mail, The Sun and many more!
The Guardian: Frustrated broadband customers face rising costs
The Sun: The worst places to put your router
The Independent: Ofcom launches investigation to one touch switch delay
BBC: Virgin Media investigated into missed engineer appointments
Express: The UK’s slowest streets for broadband
Specialist subject: Fighting the consumer's corner on all things broadband.
Alex also handles all of our broadband research, so you’ll find his name on all of our studies, surveys and tools. Check out a small sample of his favourites below:
Explore their work
- Broadband Statistics 2026
- The Slickest Cities in the UK 2024
- Tell us about your router habits
- The Slowest Streets in the UK 2026
- The True Cost of Loyalty: Broadband Switching Study 2025
- Fastest and slowest areas for broadband in the UK
- The only monthly bill that hasn't gone up over the last ten years
- Stop broadband Price Rises Campaign
- Does weather affect Wi-Fi?
- Flood of new streaming video services could turn viewers toward piracy