With the upgrade to our broadband infrastructure being accelerated, ultrafast broadband is becoming more accessible with each passing day.
So you might now be wondering, is it time to upgrade to a faster deal? But what exactly do you get, and what are the benefits to ultrafast broadband? Let's take a look.
What is ultrafast broadband?
Anything with a download speed over 100Mb can be classified as ultrafast.
There are a lot of different technologies that are able to deliver these faster speeds, including upgraded street cabinets that use the G.fast technology, Virgin Media's cable and fibre network, and the growing number of full fibre, or fibre-to-the-home, services that are being rolled out across the country.
Coverage is still quite patchy, but a majority of UK homes can get an ultrafast service from at least one provider, with as many as 59% able to get speeds of at least 300Mb.
Do you need ultrafast broadband?
While faster is very much better, the normal fibre broadband connections that most of us still use are extremely capable.
A 67Mb connection is good enough to allow you watch Netflix or Amazon Prime in 4K, and can download a 1GB file in just a touch over two minutes. You shouldn't experience too much in the way of problems, even with a fairly busy household.
But remember, your available bandwidth is divided between all the devices connected to your network. The more devices you add, the more likely you are to experience slowdowns on some of your tasks - your videos drop to a lower resolution, your downloads take longer, and so on. Ultrafast broadband reduces the chances of this happening, and the faster your connection, the less likely it gets. It allows you to connect more devices, and more people, without putting any limits on what they can do.
So while you might not have a desperate need for ultrafast, right now, there are lots of good reasons why it will benefit you.
Your browsing in general will speed up. You'll notice it especially with complex web apps like Google Docs, or photo heavy sites. You get a shorter ping rate, too, which means better online gaming.
You will experience much faster downloads. This isn't just files you're actively downloading on your laptop, but other things like those Windows 10 updates that happen in the background, video game downloads, and even Ultra HD movies you load on your Sky Q box. For reference, a 5GB file will take over 10 minutes to download on a 67Mb connection, and just 42 seconds with gigabit broadband.
Along with faster downloads, you also get much faster uploads. Full fibre broadband is symmetric, which means the upload and download speeds are the same. If you work from home, especially, this could be a huge benefit.
Ultrafast broadband is future-proof. Internet use on the Openreach network, which covers most UK broadband suppliers, more than doubled throughout 2020. Yes, it was driven in part by lockdown, but it was also the continuation of a long established trend that's unlikely to change any time soon.
In some cases, ultrafast broadband might also be your best option. Lots of rural areas, as well as new build homes, have frankly terrible options when it comes to fibre-to-the-cabinet broadband - and some don't have it at all. But full fibre is independent of the old copper-based network, so you might increasingly find that it's your best, and maybe, only choice.
Can you get ultrafast broadband?
The provider with the widest ultrafast broadband coverage throughout the country is Virgin Media. They're available to approaching two-thirds of the UK and they offer speeds up to an average 630Mb. Vodafone, EE and Sky are among the other big providers that can offer ultrafast broadband at varying speeds.
There's also a big growth in the number of specialist full fibre providers, some focussing on specific regions. These include Community Fibre in parts of London and TrueSpeed in the South West, while Gigaclear target rural areas in 22 counties across the Midlands and south of England. Coverage is improving all the time, as are the range of options available to everyone.
Are you ready to upgrade to ultrafast broadband? Use our postcode checker to find out if it's available in your street already.
If you're splashing out on a big screen smart TV, perhaps to watch the Euros or to build your dream Home Cinema experience, it's worth also checking to make sure that your broadband package is up to scratch.
It's not really a big deal if you've gone for a smaller set, but if you're rocking a 65 inch screen or more, you want the best resolution you can get. 4K streaming is a must.
So what exactly do you need? When it comes to broadband for TV streaming, how fast is fast enough? Let's take a look.
What speeds do you need?
First, load up our speed test tool, go and stand next to your telly and run it a couple of times. This will give you an idea of the speeds your TV is able to get.
Now, you can compare the results to the speed requirements for many of the most popular streaming services:
BBC iPlayer - 4K: 24Mb, HD: 5MB. (iPlayer currently only offers a few shows in 4K, including the whole of the Euro 2020 competition.)
NOW TV - 1080p HD: 12Mb (There's no 4K option at the moment.)
Netflix - 4K: 25Mb, HD: 5Mb
Amazon - 4K: 15Mb, HD: 5Mb
Disney+ - 4K: 25Mb, HD 5Mb
Apple TV+ - 4K, 15Mb, HD: 8Mb
You might need to upgrade your subscription to get 4K streaming on some of these services. They will stream in 4K if your connection is fast enough, but will drop down to 1080p HD (and potentially even lower) if it isn't, so you don't have to worry about adjusting the settings of your streaming apps to find the appropriate quality.
Smart TVs use the same bandwidth as dedicated streaming sticks or set-top boxes, so the requirement is the same if you're using one of those instead - it's based on the software rather than the hardware.
And if you're wondering whether streaming uses more bandwidth than downloading, it's basically the same. You can technically download at a higher quality on a slower connection if you're willing to wait long enough, although you wound't want to do that too often. The big difference is for live TV, where you're always reliant on your internet connection when streaming, as compared to an aerial, cable or dish, where you always get the highest quality available, regardless.
How can you speed up the internet for your smart TV?
If you're struggling with buffering or pixellated images, or you're concerned you aren't getting the maximum quality available, there are a few things you can try.
Check your TV has a good Wi-Fi signal to begin with - you can usually see this if you delve into the TV's W-Fi settings. The weaker your signal, the slower your connection might be, and if it gets too weak, there's where you're likely to encounter problems.
If you have a weak connection, make sure there are no electrical devices nearby that can cause interference, like a cordless phone.
Also, you could try moving your router so that there are no heavy, physical objects like large bookcases that could block the signal.
Most smart TVs should have an Ethernet port around the back, so you can plug in a cable direct from your router to ensure a fast, consistent connection. Alternatively, you could use something like a Powerline adapter to extend your network coverage into a room where your Wi-Fi performance tends to be less than stellar.
The best broadband for your smart TV
As you can see from the speed requirements above, even 4K streaming is easily within the capabilities of almost all fibre packages, assuming you don't live too far away from your nearest street cabinet. This can cause a big drop-off in your download speeds.
The complication comes when you factor in what the rest of your household is doing while you're watching.
A typical entry level fibre deal, with 36Mb download speeds, comfortably exceeds the 25Mb requirement for 4K. But if you've got kids YouTubing and FaceTiming, and a partner in your home office downloading, all at the same time, your bandwidth will be spread a lot more thinly. Suddenly, that 4K streaming could be off limits.
So what speeds should you go for? Assuming a busy household, a top-end fibre-to-the-cabinet package should be the minimum. These have speeds in the region of 63-66Mb, and are enough for a few people to be busy online at the same time. Vodafone, TalkTalk and Plusnet are among the providers that offer great value fibre deals with these speeds.
But you should go faster for a larger household, to get the peace of mind that your connection will always be speedy enough to meet your needs. Most providers offer packages faster than 100Mb, including Sky, BT and Virgin Media.
If you're ready to upgrade to get the best TV and Home Cinema experience possible, use our postcode checker to discover the best broadband deals available in your area today.
We've all got horror stories about bad customer service. But it's people with health, financial or emotional problems that are still having the most inconsistent experiences when they contact their broadband provider's customer service team.
That's the big finding from research by Ofcom, which looked at the progress the industry has made since the watchdog last year published its guidelines for treating vulnerable customers fairly.
They found that while some users received extra support due to their circumstances, and others reported positive experiences despite the provider not knowing about their vulnerability, the overall service was still patchy.
It suggested that people's experiences were heavily dependent on the member of staff they spoke to, with no guarantee they would get to deal with the same person twice.
It suggests there's still plenty of room for improvement in the training of customer support teams.
What makes a customer vulnerable?
Vulnerabilities come in many forms. They include physical and mental health problems, debt or unemployment, bereavement, or even becoming a victim of crime.
Unsurprisingly, the number of vulnerable customers has increased during the pandemic and its subsequent economic fallout.
While Ofcom rules require all providers to have policies in place for helping vulnerable customers, it isn't always easy for them to automatically tell if someone needs extra support. If you regard yourself as being in a vulnerable group, or if your circumstances have recently changed (you might have lost your job, for example), you should contact your broadband supplier and let them know.
They'll add that information to your account, and it should inform any relevant future interactions you have with them.
What kind of support can you get?
With the definition of vulnerable being quite broad and varied, the types of support you can get are also broad and varied.
You should have access to a range of communications channels to speak to customer support. This could include text relay services or support in different languages.
You should be given the time to get help, support and advice on managing debts without the threat of enforcement action.
Providers could consider giving you a payment holiday to help you manage cashflow issues.
Broadband providers should regard disconnection as a last resort.
Broadband providers' vulnerability policies
Ofcom's guidance expects a number of things from broadband suppliers. They should train their staff to be able to recognise the characteristics, behaviours and verbal cues of someone who might be vulnerable, so they can be proactive in offering support. They should identify vulnerable customers and record their needs. And they should make all of their customers aware of the kinds of support and services that they offer.
Many providers publish vulnerability policies. Some have specific support teams in place for vulnerable customers, and some make it easy for you to register your vulnerable status with them. This information will be treated in confidence, and is subject to all the usual data protection legislation.
Here are the relevant pages for many of the leading providers:
Some of the things you can expect include ways to improve access to support via text relay and NGT services or braille guides; simple instructions on using accessibility services like subtitles on TV; and specific policies and help for dealing with financial issues. Naturally, what's promised and what's delivered are not always the same thing, so check our user reviews to see our customers' experiences of their providers' tech support.
If you want to read the full Ofcom report, click here. Or if you want to compare the best broadband deals in your area today, use our postcode search tool to get started.
UK broadband is getting faster. The average download speeds broadband-using Brits are getting has risen by a quarter over the last year, while more than one in five of us can now access a full fibre connection.
Those are the big findings in new research from Ofcom, which also shows that gigabit-capable broadband is now available across well over a third of the country - and it has grown by nearly 40% in just three months.
The spring update to the industry watchdog's Connected Nations study has shown how rapidly the UK's ultrafast broadband infrastructure is developing.
As of January this year, nearly 11 million homes - some 37% - were able to access a gigabit-capable service. That's up from 7.9 million last September. This change was driven largely by a major upgrade to Virgin Media's cable network, which brought these faster speeds to an extra 2.8 million homes.
Full fibre coverage is now up to 21% - nearly six million homes - with the growth coming from the larger infrastructure operators such as the BT-owned Openreach, as well as smaller, more targeted local providers like Gigaclear and TrueSpeed.
The picture is also improving for people outside of these coverage areas. Ultrafast broadband, which Ofcom define as having download speeds above 300Mb, is now available to 17.7 million homes (61%), while 96% of the country is able to get an internet connection of at least 30Mb.
Access to full fibre
Access to gigabit-capable services
However, there are still some areas that are poorly served, with 650,000 homes unable to get a fixed line internet connection with download speeds of at least 10Mb. That's a little over two percent overall, with Northern Ireland having the highest proportion of underserved homes. Some of these homes may have access to alternative broadband services.
Access to 10Mb services
In separate research, Ofcom also found that the average download speed users of fixed home broadband were getting in November 2020 was 80Mb - a massive increase of 25% compared to the year before. Upload speeds - essential for gaming, video calling and working from home - fared even better, rising by over 50% to an average 21.6Mb. The changes were largely the result of increased availability of ultrafast broadband packages, and happened in spite of the lockdown that caused a massive spike in the amount of bandwidth we all used.
The Government's aim is to roll out gigabit-capable broadband nationwide over the next few years. BT recently confirmed their intention to invest £12 billion into the plan, while the Government also announced the first part of their spending to cover harder to reach rural areas.
Are you ready to upgrade to a faster internet service? Our postcode checker will show you if gigabit-capable broadband is available where you live. Just enter your details and we'll take care of the rest!
When you're shopping for a new broadband deal one of the main things you will need to decide is what length of contract you want to sign up for. In most cases this means a choice between a 12 month, 18 month or a maximum two year deal. But there is another option: the short-term plan.
Some broadband suppliers offer 30-day deals that come without a contract. They work more like a subscription service - it automatically renews each month, then when you no longer need it you just cancel and move on.
Not every provider offers these kinds of deals. In fact, most don't. But they aren't just limited to niche suppliers and you can find them at a whole range of speeds.
They aren't right for everyone, so let's take a look at the advantages and disadvantages of short-term and no-contract broadband.
Benefits of no-contract broadband
The main benefit to no-contract broadband is that it gives you the ultimate flexibility - no strings, no long-term commitment.
This makes it ideal for anyone who is not in a position to sign up for a long contract, such as those living in a short-term let or student housing. Students, for instance, will only be living in their digs for nine or ten months, so even a 12 month deal might not be ideal, let alone anything longer.
The same applies if you're planning to move house. While it's easy enough to take your broadband with you when you move, you do still have to move somewhere where your broadband provider is both available and delivers good performance. If either of those things aren't true, too bad. So if you're moving soon and your current broadband is coming to an end, you might be better off taking a 30-day deal for now, and then buying a new plan from scratch when you settle in to your new home.
Because there's no contract with a short-term broadband deal, there are no penalties when you decide to cancel and switch providers. You can do it any time you like.
No-contract deals also make it easier to upgrade if your needs change, or if better services become available in your area. While providers will be happy to let you upgrade to a faster plan before your contract is up - if you sign a new deal - you can't switch to a different provider without paying a penalty.
If you're waiting for faster technologies to be rolled out where you live, a short-term deal could be just the thing in the meantime. And to make sure you're fully up to date with what broadband services are available in your area, sign up to our free Broadband Autopilot service. It constantly scans for the best and fastest deals you can get, so you'll never miss out.
One final thing to note about short-term broadband is that even though the contracts are different, the performance isn't. Whether you're choosing a basic fibre-to-the-cabinet deal or a cutting edge full fibre service, the speed and everything else will be exactly the same as it would be if you'd signed up for two years.
Downsides to short-term broadband
There are some downsides to choosing broadband without a contract, the main one being that you will have to pay a little more than you would for a comparable long-term deal. Typically, you can expect to pay around £5 to £10 a month extra compared to the lowest price alternatives. And while this can add up over time, remember that most short-term deals aren't really intended for long-term use anyway.
You'll also have to pay a higher setup fee, sometimes as much as £60. This covers the activation fee and the router that you'll be sent to get online.
The best thing you can do before you sign up is to ignore the monthly price and calculate the total price you'll pay instead. So, if you want the service for nine months, work out how much that will cost, factoring in the monthly payments and the setup fees. Then compare it to the total price you'd pay on a 12-month contract. This can easily cancel out a lot of the price difference.
Other downsides to short-term broadband? You get less choice, inevitably, although there are some big name providers and even gigabit options that you can choose from. And you also miss out on any introductory offers like free gifts, bill credit, shopping vouchers and so on.
How often do you make calls on your landline these days? Chances are, it's not often at all.
The number of landline calls has been slashed by well over a half over the last few years. Millions of us now only have landlines because we need them for our broadband. But that's about to change.
A new wave of standalone, broadband-only services are on their way, spearheaded by BT and EE. And it's not just a passing trend. Within five years this will be the norm.
So why is this happening now? Simple answer: the days of the landline are numbered. The UK's ageing phone network is set to be switched off in 2025, to be replaced by a combination of mobile and internet calls. The transition is already under way.
What's happened is that Openreach, the BT-owned company that runs the network, has effectively split the phone service out from the copper wire network that it works on. So where you'd normally automatically get a phone sevice whenever you signed up to a broadband package that uses the copper network (which is most of them), now you won't.
Most fibre services still need to use the copper lines, but increasingly you won't get a phone number or dial tone unless you really need one.
This is leading to the launch of new broadband-only packages (the technical name for these is SOGEA broadband, but you don't need to worry about that). Our newly updated guide to Broadband Without a Phone Line has got all the details you need.
Leading the way in this new generation are BT and EE.
BT are offering their Fibre Essential, Fibre 1 and Fibre 2 deals as broadband-only packages, on two-year contracts and priced at the same rate as the equivalent with-landline deals.
EE offer as standard all their regular fibre packages as broadband-only on 18-month contracts. If you do want to keep your landline you have to add it during checkout, and also pay a little extra for a call package.
This is awesome news for those of us whose landlines attract cold callers and scammers and nothing else. But you do need to be slightly cautious before you sign up. When you take on broadband-only you will give up your phone line and lose your number. If you later have second thoughts, you'll be able to get a new line, but you won't get your number back.
If you're in any doubt, a simple compromise solution is to stick with what you've got for now and just unplug your phone. There's no real cost difference either way, at the moment.
These new services aren't your only options for landline-free internet. The biggest provider that can give you this is Virgin Media, who offer all their broadband deals with or without a phone connection. Either way, you don't need a BT line installed to get them.
There's also the small but growing band of full fibre providers, like Gigaclear and Direct Save. They have limited coverage, which is expanding all the time, and come with the added benefit of delivering the fastest broadband in the UK. You can get top speeds averaging around 900Mb - around 13 times faster than the most popular fibre deals.
If you're keen to switch to broadband-only, or want to find out what your options are, use our postcode checker to see the best broadband deals available in your area today.
Christmas is going to be a bit different this year.
Even with the hope of relaxed restrictions, it's likely that for many of us, large family gatherings will be replaced by virtual get-togethers, and nights out at pubs and parties will be swapped for nights in with a boxset.
And what does this mean? Our internet connections are going to be more important than ever.
So why not treat yourself to an early Christmas present by upgrading to a fantastic new broadband deal? If your current contract is coming to an end - or maybe it ran out a while back and you haven't got round to sorting it yet - now is the perfect time to start shopping.
There's loads of festive offers on right now, and if you act quickly there's still time to get connected before the holiday season kicks off.
You can even sign up to a premium TV service, so you can catch the latest movies, the hottest new shows, and enjoy the Premier League's hectic Christmas schedule.
Sign up to Virgin Media by 9th December for guaranteed installation by Christmas. You can get both broadband and TV, and activation is free - saving you £35!
You can still get Sky TV bundles up and running in time for Christmas.
For other TV and broadband bundles, check out the latest deals from BT and TalkTalk - TalkTalk packages still come with the promise of no mid-contract price rises.
Plusnet have seasonal offers available until 16th December.
You can get NOW Broadband with a range of TV Passes, covering your choice of entertainment, movies and sports.
When choosing a new broadband deal, always make sure you pick the right speed for your household. Put simply, the more people in it, the faster you need. So while one person making a video call or watching Netflix can get away with a relatively low speed, a few people all doing the same together will need much faster.
And keep in mind any large downloads you need to make. For example, games for the Playstation 5 or new Xbox consoles typically start at around 50GB, and can be double that. To make things a little easier, schedule these downloads to happen overnight, so they're ready and waiting the following morning.
You'll have to hurry if you want to get your broadband set up in time for Christmas. Use our postcode checker to find the best broadband bargains available where you live right now.
Fast, reliable broadband is a must-have for any student house. And given that it can take a couple of weeks to set up, it's one of the first things you'll want to get sorted when you move in for the new term.
If you haven't signed up for your own broadband package before, we'll tackle some of the questions you might have here.
It's all pretty straightforward, but as a student you won't have quite as many options as everyone else. Contract length is absolutely vital - you don't want to be saddled with a long term deal that you have to keep paying for during the summer holidays or beyond.
And with all the corona-driven uncertainty this year, flexibility is more important than ever. Let's take a look at some of the things you need to know.
What speed do you need?
Your usage is probably going to be pretty high, so the fibre deals in the 60-67Mb average speed range should be your starting point.
You might get away with one of the slower fibre packages if there's only two people in your house, but in most cases the extra speed will be worth more than the fiver or so difference in price.
Faster is always better, of course, and you might be lucky enough to be living in an area where you can get speeds over 100Mb - and sometimes quite a lot more. These might come from the normal fibre providers like BT or Sky, from Virgin Media, or in 5G areas through the likes of EE and Three. Just make sure you keep an eye on the contract length and any setup fees for these faster deals.
What length contract should you get?
Short contracts are key for student broadband, so don't even consider those that need an 18 or 24 month commitment.
12 months is the longest you should go for, but even then you'll end up with quite an overlap with the summer break where you're still paying for your internet while you're hitting the beaches in Spain. Don't rule these out entirely, though, as they might still work out cheaper than a shorter option.
BT offer a few nine month deals that align much better with your term time. Some broadband suppliers, including NOW Broadband and Virgin Media, also offer 30-day rolling contracts that you can cancel at any time. These are best for zero-commitment broadband, but they do often come with significant setup fees. Be sure to factor that in when you're comparing prices.
Do you need any extras?
If Netflix isn't enough and you want a bit of sports action or some more of the latest US shows, you can save some money by adding a pay TV plan to you broadband deal. You won't be able to do this through Sky, as they only offer TV on an 18 month contract, but you can get 30-day deals on NOW TV streaming with NOW Broadband.
For any overseas students in your house, consider adding a call plan with support for cheap international calls.
Who pays the bill?
Even though you'll be splitting the bill with all your housemates, one of you is going to have put their name on the contract. It will be their responsibility. This is one of the reasons why you don't want to sign up to anything longer than 12 months, tops. You don't want to be stuck paying your broadband bill long after your housemates have moved on.
It's a good idea to assign each one of your utilities to a different person in your household so you share the risk. To help manage bills you can also look into setting up a shared bank account across the household, or take a look at apps like Splitwise that make it easier to see who owes what.
Best broadband deals for students
So, what student broadband deal should you choose?
BT offer three plans specifically for students. They're nine month deals, with speeds ranging from 36Mb to 67Mb. You can add a Sports or Entertainment TV package, as well as call plans including cheap international calls to 236 countries.
For one month contracts, you've got two main choices:
NOW Broadband - speeds range from a sedate 11Mb (don't bother!) to a much more suitable 63Mb, with the option to add streaming TV plans as well. All of them come with a £65 upfront fee.
Virgin Media - speeds on the 30-day plans range from around 54Mb all the way up to over 500Mb. Many setup fees have been waived on the 1 month rolling contracts that are specifically for students, but bear in mind that installation takes longer if your house hasn't had Virgin before.
Your other options are for 12 month contracts. When you add in the setup fees and slightly higher prices for short deals, these year-long plans may still end up being competitive, even though you'll still be paying in July and August when you don't need it. Among your best options here are:
John Lewis Broadband - speeds go up to an average 66Mb, with no activation fee, and usually include an e-gift card as a bonus.
Plusnet - speeds up to 66Mb, with just a £10 activation fee. You also get the option to add BT Sport - with Premier League and Champions League football - after you've signed up.
And there's one last thing to consider - broadband over 4G or 5G. This won't be right for everyone: 4G speeds are better for one or two users rather than a large, heavy-use household, and though 5G is blazing fast it still has very patchy coverage. If you're in the right part of London, Three's 5G Home Unlimited plans look good, and include a 12 month option. Find more great mobile broadband deals here.
Ready to start shopping for student broadband? Use our postcode checker to compare the best broadband deals available in your area today.
For the third successive quarter, Vodafone have been named as the 'big eight' broadband provider that generates the most complaints.
The unwanted title comes from Ofcom's latest complaints report for the last quarter of 2019. They show what while the industry average improved from 14 to 12 complaints per hundred thousand customers, Vodafone's number rose slightly to 27. That's around a quarter more than the next worst 'big eight' performers, Plusnet and TalkTalk.
Once again, the standout suppliers were EE and Sky with just five customers having cause to moan. They, along with BT, were the only companies to achieve below average grievance levels. Virgin Media made the biggest improvement, with their level of disgruntled users dropping from 20 in the previous quarter, to 14.
The data covers the UK's eight largest broadband suppliers, which all have at least 1.5% market share. Here's how they rank:
The report covers October to December 2019. Its publication was delayed due to the coronavirus outbreak, and it also means that the data doesn't take into account the massive surge in broadband use during the lockdown. We'll have to wait and see what impact that had on customer satisfaction.
Speaking of which, Ofcom have also released their latest annual Customer Satisfaction survey. The report, for the whole of 2019, shows that an overall 85% of users are happy with the broadband service they get.
Of the 'big eight', Plusnet came out on top with an impressive 93% satisfaction rate. This is in spite of them performing pretty badly in a couple of areas. Over the year they had the second highest number of complaints, at 100 per hundred thousand customers. They also had the second longest call waiting time. Anyone phoning Plusnet for support would have to wait an average three minutes 48 for the call to be answered. By comparison, TalkTalk would answer in just 39 seconds.
This was a rare win for TalkTalk, who came out bottom of the satisfaction chart at just 78%. Only 44% of their users were happy with how complaints were handled, too.
The Customer Satisfaction report ranks the leading broadband providers across a range of categories. Here are the winners and losers:
On top of that, EE, Plusnet, Sky, BT and TalkTalk have also all agreed to make New Customer pricing available to their existing users when they upgrade. It guarantees them access to the most attractive deals.
The changes will result in price cuts worth £270 million each year for the UK's nearly nine million out-of-contract customers, slashing the half a billion pound excess they normally pay.
The measures are the latest part of the industry watchdog's ongoing plan to ensure that everyone gets the best deal on their broadband by avoiding the often hefty price rises that follow when a user's initial contract period ends.
The benefits of signing a new deal or switching providers are well known. Yet as many as 40% of all users are still on an out-of-contract deal, paying an average of £56 a year more than they should be.
Ofcom found that Virgin Media have the highest proportion of out-of-contract users, at a massive 61%. Sky and Plusnet are also above average, with 42% still on old deals.
But EE's out-of-contract customers pay the most, at an average of £7.90 extra each month - or nearly £95 per year.
Research shows that older and vulnerable users are the least likely to switch, so they've been a large focus of Ofcom's campaign. Only last week they called on the industry to treat vulnerable people - including those with disabilities, health or financial problems - more fairly, to identify them more quickly, and to increase staff training.
Ofcom say that around a million vulnerable customers should save as much as £70 each per year as a result of these new rules.
Don't pay more than you need to
Other Ofcom rules came into force in February that require your broadband supplier to contact you when your deal ends. They now need to tell you how much you'll be paying if you remain on the same deal, compared to what you could pay if you took on a new contract. But you still need to act on it.
Even if you're happy with your current supplier, you shouldn't simply remain on your old deal. Do that, and the price will go up. If you're willing to sign a new contract with them you'll be able to get a much better price. You might even get other perks, too, like a new router, a speed guarantee, extra data on your mobile plan, and so on.
If you're open minded about switching, use our postcode checker to see what broadband deals are available in your area. Prices rise by as much as 50% when your contract ends, so you should be able to find a far better price than what you would pay if you did nothing.