BritBox, a streaming service from the BBC and ITV, has today launched in the UK, aiming to rival the established players in the market such as Netflix, Amazon Prime and NOWTV.
We surveyed 1,500 Broadband Genie visitors and discovered that streaming customers could turn towards piracy to avoid having to pay for a number of different services. In the same survey, we found fewer than 1% of respondents were planning to sign up to BritBox, though 11% expressed some interest in purchasing the service.
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