At Broadband Genie, we believe that connection shouldn’t be a luxury, it should be something everyone can access with ease. That’s why we’re excited to partner with Purpl, a UK-based platform that brings exclusive discounts and rewards to disabled people and those with long-term health conditions, helping them save money on the everyday essentials that matter most.
Who are Purpl, and Why Were They founded?
Purpl was founded by Georgina Colman, a disabled entrepreneur who wanted to create a space where people like her could access genuine value and fair treatment when shopping, travelling, and living day to day.
After experiencing how often disability comes with extra costs, eg. from energy bills and mobility equipment to broadband, Georgina wanted to build something positive and practical. Purpl was born to make life a little easier by connecting members to brands that care and offers that truly make a difference.
But Purpl isn’t just about saving money, it’s about changing how society values accessibility. Every partnership Purpl forms is chosen with purpose, focusing on brands that are open, inclusive, and ready to do better.
Why Broadband Genie and Purpl Are Partnering
Broadband is more than a household service, it’s a lifeline for independence, connection, and opportunity. Yet, for many disabled people, the rising cost of broadband can make staying connected harder than it should be.
Through this partnership, Broadband Genie and Purpl are working together to make broadband more affordable and accessible. By highlighting the best value deals and supporting clear, unbiased information, we’re helping people make informed choices and cut unnecessary costs.
Together, we’re shining a light on the importance of digital inclusion because being connected shouldn’t depend on circumstance.
Giving Back and Supporting Disabled Entrepreneurs
Purpl isn’t a charity, but it’s a brand built with genuine heart and purpose. Beyond offering discounts, Purpl gives back to disability charities and champions disabled entrepreneurs, helping to create real, lasting impact within the community.
Founder Georgina Colman’s long-term vision is to launch a dedicated foundation that provides grants and financial support to disabled people who need an extra helping hand. At its core, Purpl is about giving back, opening doors, and uplifting the community in every way possible.
Looking Ahead
This partnership with Broadband Genie represents more than just shared values, it’s a joint commitment to making life more connected, affordable, and inclusive for everyone.
To explore exclusive broadband offers and learn more about how Purpl supports disabled consumers and entrepreneurs, visit Purpl or browse the latest deals at Broadband Genie.